Rita Ora wows in red at Coca-Cola launch

Rita Ora wowed in a plunging red outfit as she helped to launch Coca-Cola’s new beverage on Thursday (07.07.16).

The 25-year-old singer ensured all eyes were on her in a racy, cut-out coat while introducing Coca-Cola Zero Sugar at the brand’s Zero Sugar Taste Lounge in London.

Rita said: "I’ve always been a huge Coca-Cola fan so I’m happy that there’s now a Coca-Cola that tastes just as good as the classic but without the sugar. If you’re like me and love the original Coca-Cola but want to enjoy it without the sugar, then this is perfect for you."

This is not the first time ‘The X Factor’ judged has worked with Coca-Cola; earlier this year she helped celebrate the popular drink’s 100th anniversary.

Meanwhile, it’s a busy time for Rita, who recently signed a worldwide deal with Atlantic Records UK.

Following her departure from Roc Nation – owned by Jay Z – she was snapped up by Atlantic and is thrilled to finally start work on her long-awaited second album.

Rita wrote on Instagram: "I’m thankful to my new Atlantic Records family for all their support and encouragement. The next chapter is going to be incredible."

And Atlantic are equally as excited to have the star as part of their stable of artists, which include Ed Sheeran, Rudimental and Plan B.

Atlantic Records UK President Ben Cook said of the signing: "First and foremost she’s a great singer who’s hugely passionate about music and I’m delighted to welcome her to Atlantic Records. We look forward to getting in the studio with her and making an incredible album."

Her manager Sarah Stennett, of First Access Management, said of the new partnership: "I have worked with Rita since she was 17. She has always been a great entertainer with an electric personality; singing is at the heart of everything she does. I am thrilled that Rita has Atlantic Records as her global record label in this next phase of her career."

Rita intends to have her new LP out this year, the follow-up to her self-titled 2012 debut.