Rita Ora didn’t think she had the "appropriate" body for modelling lingerie.
The ‘America’s Next Top Model’ host has admitted that she used to feel like her shape wasn’t flattering for posing in sexy underwear and turned down several offers to do adverts with designer brands because of her lack of body confidence.
She told Marie Claire UK: "I’ve had a lot of offers to do lingerie lines with a bunch of different designers, massive ones, and I never really wanted to do it, because I never felt like my body was appropriate. It’s not the typical model’s physique."
However, the 26-year-old beauty decided to make a change and team up with Tezenis for a new collection.
She continued: "Then I said to myself, ‘You know what? That’s one of the reasons I should do it’. Tezenis has never collaborated with anyone before and I love to build with a brand and create a story."
The ‘Body On Me’ hitmaker attended the relaunch of Tezenis on Oxford Street in London on Wednesday night (14.12.16) and while she flaunted ample assets in a racy black number she said that women should "embrace their body".
Responding to claims by Vogue magazine, that baring boobs is not trendy, the ‘Body on Me’ hitmaker told the crowd at the event: "Cleavage is beautiful. I never really was a trend follower, I’m more of a trend setter so I don’t listen to things like that.
"I think girls should embrace their body and their cleavages – I think you should be very proud of who you are, where you’re from, what colour your skin is, what you represent."
And the new ‘America’s Next Top Model’ host said she wouldn’t be afraid of going completely nude after she did so for Lui magazine in January, but said it would depend on the "timing".
She said: "It’s all about timing and how I’m feeling and what I want to represent.
"At that moment when I did the last one – I really wanted to represent freedom and being able to do that at 25 years old and saying why not. I want to get old and say ‘I had tits like that.’
"It’s about who you represent, if you want to go nude you should be able to do it."