Reese Witherspoon’s Hello Sunshine brand has teamed up with AT&T’s new streaming service DirecTV Now.
The 40-year-old actress has taken to Instagram to share an image of herself speaking at the unveiling of the media company’s new streaming service, saying she is "so excited" to be partnering with the company after she recently revealed she would be helming a new media company of her own with the aim to deliver "female-driven content".
The caption on the photo read: "So excited to partner with @att and #DirecTVNow to bring @hellosunshine’s female-driven content to their customers! (sic)"
Reese – who has three children, Ava, 17, and Deacon, 13, with her ex-spouse Ryan Phillippe, and Tennessee, four, with her husband Jim Toth – announced the creation of Hello Sunshine last week, when she released a statement saying she was eager to "bring women together" through the medium of TV shows, movies, and digital content.
She said: "I’m thrilled to be partnering with Peter Chernin and AT&T on this exciting new company.
"My lifelong passion has been to tell women’s stories with authenticity and humor. This partnership will allow me to reach a greater audience that is eager for more female driven content.
"Hello Sunshine is deeply committed to creating content that will reach women where they spend time, whether it is at a movie theatre, at home or on their mobile device.
"Women are looking for entertainment that speaks to them about what they value. Hello Sunshine will make content that entertains, educates and brings women together."
The ‘Wild’ star is hoping to start sharing content through her company in 2017, although DirecTV Now is planning on launching on November 30.
DirecTV Now offers packages starting at $35 a month for 60 channels including ESPN, ABC, and the Disney Channel.