Paris Hilton launches Lidl haircare line
Paris Hilton has teamed up with budget superstore Lidl for a new hair collection.
The 35-year-old Hilton Hotels heiress has announced the line, consisting of items priced from just £1.99 to £16.99, of haircare beauty products to her 6.3 million Twitter followers.
Taking to the micro-blogging site, she wrote: "I’m excited to share my new collection from @lidl with you! Be the first to get it: @lidl with you! Be the first to get: @lidl #HereComesParis #Hair #BTS #Blonde #Beauty (sic)"
The highest priced item is a pair of Wave Curlers and Rotating Hot Air Stylers and those with not much in their budget can pick up a hairbrush for £1.99.
The ‘Simple Life’ star is not the first millionaire to team up with a budget store, as earlier this year Victoria Beckham unveiled her limited edition collection with Target, which is expected to drop next year.
The 42-year-old fashion designer revealed she is working on her VB x Target fashion range, which is inspired by her Victoria, Victoria Beckham capsule.
Victoria confirmed that the range will be available in all American retail giants, online and in-store, as well as Target.com in April 2017, and is the brunette beauty’s first foray into children’s wear.
She previously said: "The timing just felt right.
"I’ve made no secret of the fact that I wanted to put a collection out there for people who either can’t afford designer prices or don’t want to pay designer prices.
"It was really about looking at the business, discussing it with my partners and my CEO, and just figuring out when that time was going to be. And when I had the time to be as involved as I like to be with every single project I take on."