Kendall Jenner has joined Pepsi Max’s Live For Now moments campaign.
The 21-year-old model stars in new short film entitled ‘Jump In’, which captures the spirit of a generation of people who – like Kendall – are eager to embrace every moment in life.
The dark-haired beauty said: "I am thrilled to join the legendary roster of icons who have represented their generations and worked with Pepsi.
"To me, Pepsi is more than just a beverage – it registers as a pop culture icon and a lifestyle that shares a voice with the generation of today."
Kendall said the campaign reflects her ambition to make the most of her experiences and opportunities in life.
The ‘Keeping Up with the Kardashians’ star explained: "The spirit of Pepsi – living in the ‘now’ moment- is one that I believe in. I make a conscious effort in my everyday life and travels to enjoy every experience of today."
The ‘Jump In’ video explores multiple lives and emotional connections and exposes the joy of uninhibited moments in life.
The short film also features music from Jamaican singer-songwriter Skip Marley, who released his debut single ‘Lions’ in February 2017.
Skip – whose single appears on the moments advert – said: "Standing together and being unified in the moment is a powerful experience.
"This song ‘Lions’ that Pepsi selected for the ‘Moments’ ad should remind our generation to look at the way you are living and find strength and calm in each moment."
Kendall and Skip will both feature in the global campaign, which is set to run across TV and digital platforms.